Communicating with outdoor enthusiasts…to enhance outdoor experiences
Open-End Comments Are Much Richer
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Many surveys have open-end questions
embedded to obtain feedback from the
respondent "in their own words". The richness
and untainted feedback when using open-end
questions on-line is unmatched by any other
method of data collecting. See what your
customers really have to say - not abbreviated
and subjected to misinterpretation by another
individual. You'll get to see the verbatim
comments - "straight from the horses mouth!"
If you have never read the verbatim from an
on-line research study, then get ready for a
pleasant surprise. You will be amazed once
you finally do experience the wealth of useful
information that can be voiced by your
customers.
(see other advantages below)
OUTDOOR surveys
TM